Heating & Air Conditioning Business Achieves 282% Ranking Growth
This heating and air conditioning company came to us in November 2022 with limited local search visibility. Despite having quality service and years in business, they were only ranking for 16 keywords on the first page of Google and Bing. Their goal: increase local leads and search traffic in a highly competitive service area.
Results at a Glance
First 90 Days:
40 keywords on Page 1 — a 150% increase over baseline.
By April 2023:
61 keywords ranked on Page 1 — up 282% from initial.
Website Traffic:
1,126.6% increase in total visits in just one month.
Performance Metrics
- 2,361 pageviews in one month — an 896.12% increase
- 225 organic visits — up 377.12%
- 1,716 total visits — a 1,126.6% increase
- 343 clicks from Google — up 27%
- 193,100 search impressions — up 28.52%
*Performance verified using Google Analytics, Google Business Profile, and Search Console. Ranking data reflects results from both Google and Bing.
- Optimized Local SEO
Cleaned up inconsistent business directory listings and citation profiles to improve local search visibility. - Targeted Keyword Research
Identified high-value seasonal and service-related HVAC keywords to align content and improve relevance. - Executed On-Page & Off-Page SEO
Implemented a comprehensive SEO strategy focused on key service areas, including technical fixes and backlink outreach. - Created & Distributed Localized Content
Developed and syndicated keyword-rich, SEO-optimized content across authoritative local platforms.