Heating & Air Conditioning Business Achieves 282% Ranking Growth
This heating and air conditioning company came to us in November 2022 with limited local search visibility. Despite having quality service and years in business, they were only ranking for 16 keywords on the first page of Google and Bing. Their goal: increase local leads and search traffic in a highly competitive service area.
Results at a Glance
First 90 Days:
40 keywords on Page 1 — a 150% increase over baseline.
40 keywords on Page 1 — a 150% increase over baseline.
By April 2023:
61 keywords ranked on Page 1 — up 282% from initial.
61 keywords ranked on Page 1 — up 282% from initial.
Website Traffic:
1,126.6% increase in total visits in just one month.
1,126.6% increase in total visits in just one month.
Performance Metrics
- 2,361 pageviews in one month — an 896.12% increase
- 225 organic visits — up 377.12%
- 1,716 total visits — a 1,126.6% increase
- 343 clicks from Google — up 27%
- 193,100 search impressions — up 28.52%
What We Did
- Performed local SEO cleanup for business directories and citations
- Conducted keyword research to align with HVAC seasonal and service queries
- Implemented an on-page and off-page SEO strategy targeting core service areas
- Developed and syndicated SEO-friendly content across relevant local platforms
*All data verified via Google Analytics, Google My Business, and Search Console. Search engine rankings reflect Google and Bing.